CONTEXT & SIGNIFICANCE

  • On September 17, 2025, Prime Minister Narendra Modi laid the foundation stone of the first Pradhan Mantri Mega Integrated Textile Region and Apparel (PM MITRA) Park in Dhar district, Madhya Pradesh.
  • The launch coincided with the PM’s 75th birthday and marks his second birthday visit to Madhya Pradesh after 2022.
  • This event also witnessed the launch of two major social initiatives:
    • ‘Swasth Nari Sashakt Parivar’ – a women's health campaign
    • ‘Rashtriya Poshan Maah’ (8th Edition) – a national nutrition initiative
  • The PM MITRA Park initiative is a step toward boosting India’s textile manufacturing capabilities, creating sustainable livelihoods, and promoting Make in India and Atmanirbhar Bharat

ABOUT PM MITRA SCHEME

  • Full Form: Pradhan Mantri Mega Integrated Textile Region and Apparel
  • Launched by: Ministry of Textiles, Govt. of India (2021)
  • Objective: To integrate the entire textile value chain (fibre ? fabric ? fashion) in one location
  • Number of Parks: 7
  • States Selected:
    • Madhya Pradesh (Dhar)
    • Telangana
    • Gujarat
    • Karnataka
    • Uttar Pradesh
    • Maharashtra
    • Tamil Nadu

FEATURES OF THE DHAR MITRA PARK

Parameter Details
Location Bhainsola village, Dhar district, MP
Land Area Approx. 2,158 acres
Facilities Planned · 20 MLD Common Effluent Treatment Plant · 10 MVA Solar Power Plant · 81 Plug-and-Play Units · Modern Road & Utility Infrastructure · Continuous Water & Electricity Supply · Housing for Workers & Social Amenities for Women
Key Beneficiaries · Cotton farmers, textile manufacturers, local workforce, women employees
Investment Proposals Received : · ? 23,146 crore
The park aims to become a
self-sustained industrial township, offering not just factories but livable, worker-friendly infrastructure.

ECONOMIC & STRATEGIC IMPORTANCE

  • Boost to Cotton Economy: Enhances value addition for local cotton producers
  • Employment: Generates direct and indirect jobs across the value chain
  • Export Competitiveness: Reduces logistics and manufacturing costs
  • Green Industry: Incorporates solar power and effluent treatment for sustainability
  • Plug-and-Play Model: Attracts MSMEs and large-scale textile companies
  • Integrated Development: Encourages urbanisation around industrial clusters

SOCIAL CAMPAIGNS LAUNCHED ALONGSIDE

Swasth Nari Sashakt Parivar Campaign
  • Focus: Women’s health and well-being
  • Duration: Till October 2, 2025
  • Delivered through: Ayushman Arogya Mandirs
  • Core Themes:
    • Mental health awareness
    • Gender equity in healthcare
    • Adolescent anaemia & PCOS screening
    • Encouraging active lifestyle and self-care
“Men must extend support, and women should dedicate at least an hour daily to self-care without guilt.” – Dr Saloni Sidana, NHM Director

RASHTRIYA POSHAN MAAH

  • Focus Areas:
    • Reduced sugar and oil intake
    • Early Childhood Care and Education (ECCE)
    • Promotion of local, nutritious food resources
  • Objective: Behavioural change in dietary habits and strengthening community-based nutrition awareness
CONCLUSION The PM MITRA Park in Dhar is a flagship industrial and social development project. It reflects a holistic development model by combining world-class textile infrastructure, green technology, women-centric social policies, and rural empowerment. The integration of schemes like Swasth Nari Sashakt Parivar and Poshan Maah alongside an industrial project illustrates the government’s commitment to inclusive growth. This initiative has strong implications for India’s ambitions in manufacturing, exports, employment generation, and women’s empowerment, aligned with the broader vision of Viksit Bharat @2047.