INDIAN COFFEE GAINING POPULARITY from Vajirao & Reddy Institute

INDIAN COFFEE GAINING POPULARITY

• Prime Minister Narendra Modi, during his Mann Ki Baat address on October 26, 2025, highlighted that Indian coffee is gaining international popularity.
• He praised the diverse coffee varieties cultivated across different parts of India — from Karnataka and Tamil Nadu to Kerala, Odisha, and the North-East.
• PM Modi also appreciated the role of coffee in empowering women, tribal farmers, and restoring degraded lands, especially in regions like Koraput (Odisha)

• Global Recognition: Indian coffee is earning fame worldwide for its quality and diversity.
• Major Coffee Regions Mentioned:
  • Karnataka: Chikmagalur, Coorg, Hassan, Biligiri region (Karnataka–Tamil Nadu border)
  • Tamil Nadu: Pulney, Shevaroy, Nilgiri, Annamalai
  • Kerala: Wayanad, Travancore, Malabar
  • Odisha: Koraput
  • North-East India: Growing participation in coffee cultivation

• Human Interest Stories:
  • Professionals who left corporate jobs to take up coffee farming in Koraput.
  • Many women farmers achieving economic independence and social respect through coffee.

• Nature: A tropical plantation crop, grown under shade trees.
• Main Varieties:
  • Arabica: Mild flavour, aromatic, grown at higher altitudes.
  • Robusta: Stronger flavour, more caffeine, disease-resistant, grown at lower altitudes.

• Top Export Destinations:
  • Europe: Italy, Germany, Belgium (largest markets)
  • Others: Middle East countries, South Korea, Japan
• Export Type: Mostly green (unroasted) coffee beans, but specialty and value-added coffees are growing in demand.

1. Economic: Boosts exports and rural income.
2. Social: Empowers women and tribal farmers.
3. Environmental: Promotes eco-friendly cultivation and forest restoration.
4. Global Image: Strengthens “Brand India Coffee” on the world stage.