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GUJARAT’S GHARCHOLA GETS GI TAG
from Vajirao & Reddy Institute
Current Affairs
GUJARAT’S GHARCHOLA GETS GI TAG
By : Author Desk
Updated : 2024-12-11 15:27:14
GUJARAT’S GHARCHOLA GETS GI TAG
Overview:
The
Geographical Indication (GI)
tag has been granted to
Gharchola
, a
traditional sari worn during weddings, by the Government of India.
This recognition celebrates the cultural significance and
craftsmanship of Gharchola, an iconic textile from Gujarat.
WHAT IS GHARCHOLA?
Origin and Historical Significance:
Gharchola
originates from the
Khambhat (Cambay) region
of Gujarat, which was a prominent
port city
and trade center in India until the
16th century
.
The city was known for its
silk manufacturing,
which led to the development of this exquisite traditional saree.
Historically,
Gharcholas
have been used as
wedding attire
in
Gujarati
weddings, symbolizing a newly wedded bride’s transition to her new home.
The term
"Gharchola"
literally means “
Outfit for Home
.”
The fabric was woven in
Khambhat
by artisans who were highly skilled in
silk weaving
.
Fabric and Weaving Technique:
Gharcholas
are traditionally woven using
cotton or silk fabric
.
They are characterized by their
large checks
created with
silk and zari threads
. These sarees are often embellished with
Bandhani work
or
block printing
, both of which add to the beauty and cultural richness of the garment.
The weaving process is
intricate and time-consuming
, requiring the weaver to prepare the looms for about a week.
It takes approximately
three days
for a plain body weave, while creating a check pattern can take up to a
week
.
Designs and Motifs:
Gharchola sarees are known for their
elegant designs
and motifs such as
elephants
,
parrots
,
flowers
,
dancing girls
,
peacocks
,
lotus flowers
, and
floral patterns
.
These designs are woven into
squares
or
compartments
.
Popular varieties of Gharchola sarees include those with
12 squares
known as
‘Bar Bagh’
and
52 squares
known as
‘Bavan Bagh’
.
The most popular
color combinations
for these sarees are
red and white
or
red and green
, symbolizing prosperity and auspiciousness in weddings.
ABOUT GI TAG
What is a GI Tag?
A
Geographical Indication (GI)
tag is a
legal recognition
granted to a product originating from a specific geographical region, denoting its
distinctive qualities
or
reputation
that are directly tied to its place of origin.
A GI tag helps protect the
unique characteristics
of a product and serves as an
assurance of quality
.
It ensures that only
producers from the designated region
can use the specific name to market their products.
ADVANTAGES FOR PRODUCERS
Premium Pricing
: Products with GI tags often command a
premium price
due to their association with quality and authenticity.
No other producers can use the same name or market similar goods, ensuring the exclusivity of the product.
Legal Protection
: The GI tag provides
legal protection
, preventing unauthorized use of the name or replication of the product by others, ensuring
fair trade
and protecting the interests of genuine producers.
Global Recognition
: GI products often gain increased
visibility in international markets
, leading to higher demand and
export opportunities
.
For example, products like
Darjeeling Tea
,
Kashmir Pashmina
, and
Tirupati Laddu
have successfully expanded their market reach globally due to their GI tags.
PROCESS OF GI REGISTRATION
The GI registration process includes:
Filing of application
Preliminary scrutiny
and examination
Show cause notices
if there are objections
Publication
in the
Geographical Indications Journal
Opposition to registration
(if applicable)
Official registration
once all requirements are met.
The
Geographical Indications Registry
, established under the
Geographical Indications of Goods (Registration & Protection) Act, 1999
, manages the registration process and protects GI-tagged products.
INTERNATIONAL RECOGNITION
Geographical indications
are part of
Intellectual Property Rights (IPRs)
and are protected under
Articles 1(2)
and
10
of the
Paris Convention for the Protection of Industrial Property
and
Articles 22–24
of the
TRIPS (Trade-Related Aspects of Intellectual Property Rights) Agreement
.
These agreements ensure that
GIs are recognized and protected internationally.
EXAMPLES OF GI TAG PRODUCTS
Darjeeling Tea
Tirupati Laddu
Kangra Paintings
Nagpur Orange
Kashmir Pashmina
Other Handicrafts with GI Tags
Recent Additions
Surat’s ‘Saadeli’ art.
Banaskantha’s ‘Soof’ embroidery.
Bharuch’s ‘Sujni’ craft.
Ahmedabad’s ‘Saudagiri Print.’
‘Mata Ni Pacchedi’ handicrafts.
These examples highlight the diversity of
Indian handicrafts, agricultural products
, and
handmade goods
that benefit from GI recognition.
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